Lambda films: Caravan club analysis

Slide 1:
1. This a video created by lambda to promote and market the new app created for the caravan club, to make it much easier for caravan clubs members to book holidays much more easily and conveniently.
2.because the entire focus of the video is to market the app and show the viewer how the app can make it easier to book camping arrangements for caravan club members.
3. The caravan club app designed to help caravan club members book more holidays conveniently. and easily.
Slide 2.
4. Caravan club members and people interested in joining the caravan club
5.No one is specifically in the advert because it is animated but it is clearly made for caravan club members which usually ranges from adults aged from early 30s - late 60s
6. Colours: there is a use of bright colours to be family friendly, there is mostly a use of a light shade of blue, pink and dark blue this is because this is what the caravan clubs main colours consist of.
Shots: the video is mostly animated there are close ups of a phone to show the app within it use.
Mise-en-scene: we are mostly shown the a phone within the app to show it works for the benefit of the viewer, there is a use of animated figures and backgrounds which relate to the club and the type of facilities you can acquire whilst attending a holiday such as electricity, pet care, water flow and various others, we've got backdrops of lovely animated woodland areas, beaches and campsites.
Slide 3:
7.Editing:

Length:1;54
Pace: the video pace is very steady but not to slow, it can't go very fast because they need to explain the features of the app and how it works to satisfy the viewer, it also benefits the viewer who is usually expected to be an older adult, to take the information in more easily because most people when watching an information video will need a slower pace to take in information
8.Music: the music and calm soothing so it allows the viewer to be able to follow the instructions carefully.
Sounds: we hear a use of swiping and popping up sounds when the app is being shown in use. when images pop up on the screen to show facilities, emails bookings.
when there is a showing of animated scenery such as the use of the seaside or the woods we hear birds tweeting or the sound of waves crashing onto the shore. This is done to give the viewer more of a feel of what there holiday will be like, causing potential excitement